GLOBALISATION

I have written about this in textbooks (geog.123). But we seem to have reached a tipping point. Like bigger and larger factories and industries were supposed to lead to economies of scale; globalisation was supposed to create an ever cheaper source of goods for consumers. However like most things in life neither has occurred. Bigger and larger factories leads to discontent. Have we reached peak consumerism yet? I know my daughter and others are downscaling on plastic toys (sales reduced this year). Minimum wage jobs do not lead to job satisfaction. I would rather pay maybe twice as much for a product that has already reached peak efficiency (washing machines, dish washers, irons, cookers, etc. are unlikely to get some revolutionary makeover – so let me pay extra for one which will last 50 years? My best example is the Kitchen Aid (Oh so expensive) but oh such a wonderful friend in the kitchen!